Is Planet Fitness Franchise a Good Investment from Business Point of View?

In recent years, the fitness industry had experienced rapid growth when people started to invest in their health and fitness. More and more people see the effects of a sedentary lifestyle. The most inactive people before have become gym rats and fitness enthusiasts, thanks to the endless fitness centers in the market. According to the U.S. Bureau of Labor Statistics, job opportunities in the personal training industry will most likely increase by 24% from 2010 to 2020. Read on and find out if the Planet Fitness franchise business is worth the investment from a business point of view. It can help you come up with a sound decision on what to do with your hard-earned money. 

Planet Fitness is one of the largest U.S. fitness chains in the industry. It’s impossible not to recognize the brand as they dominate the field with their exceptional training, advanced equipment, and thousands of franchises not just in the United States but worldwide.

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If you are an aspiring entrepreneur, investing in the Planet Fitness Franchise business can be intimidating. The fitness industry can be harsh if you go to war unprepared. Hence, you need to know first whether the Planet Fitness Franchise is a good investment or not. If fitness is your passion, running a related business is a dream come true.


Why Should You Invest in Planet Fitness Franchising?

Here are the following reasons why you should consider investing in the Planet Fitness franchise business.

Planet Fitness Franchise Business is a Good Post-COVID Investment.

Do you know that there are tons of Planet Fitness opportunities in a post-COVID world? It’s because the company offers a better value to its shareholders. Even if the sales are shrinking due to the lockdown, the company is expected to rebound this 2021. While there are far better services for catering social distancing, COVID-19 is not bound to last forever. There are over a hundred candidates for a vaccine, and many experts believe that by 2021, this would be all over. This means more businesses will start to recover, including the Planet Fitness Franchise business. People will flock into gym centers after being quarantined for almost a year. Offering gym services for the first time in several months sounds like a good revenue maker. The estimated revenue growth of Planet Fitness is 66%, making it a good post-COVID investment.

Planet Fitness Offers Better Customer Value Proposition.

Many casual gym-goers choose Planet Fitness because of its inexpensive prices. Not only those who enjoy exercising and fitness fans use it. Planet Fitness welcomes everyone better than other gyms. Exclusive gyms intimidate most gym beginners, so they avoid them. At Planet Fitness, everyone is welcome. The brand and its franchises have 15.5 million members in over 2,000 locations. Planet Fitness can maintain this trend after the global pandemic has passed. Anyone can join a gym for $10 per month and use the equipment. In a recession, many quarantined people will turn to Planet Fitness to lose weight. Although the pandemic is still ongoing, some facilities began serving customers in May, and gym attendance has increased. What more if the pandemic ends?

Planet Fitness Offers a Recession-Proof Business Model.

The CEO of Planet Fitness, Chris Rondeau, made it clear that the company is planning a massive expansion and provide Planet Fitness opportunities to aspiring entrepreneurs in the USA and other parts of the world as soon as the pandemic is over. Rondeau believes that bankruptcies provide once-in-a-lifetime real estate opportunities that can help him expand Planet Fitness. He also claimed that he spent $4 million of his personal money on Planet Fitness stock to remain afloat once the establishments started shutting down due to the pandemic.

Do you wonder why Rondeau has so much faith in Planet Fitness? It’s because the company owns %5 of the locations with franchisees. Thanks to its rock-solid business model, Planet Fitness hasn’t lost any of its quarterly cash burns at 5.6% even though the revenue has become dormant. Rondeau has already thought about insolvency before and acted upon it before it affects his business.

Planet Fitness Offers Stronger Brand Recognition and Marketing Strategy.

It is not a surprise anymore that Planet Fitness dominates the industry. When someone says fitness or gym, Planet Fitness enters the mind quickly. Thanks to its national exposure and massive footprint, the company has enjoyed a stable base of loyal clients over the years. Every dollar that was spent on marketing has been a successful project. Moreover, Planet Fitness tends to prioritize their marketing. Since 2011, approximately $870 million has been spent on local and national marketing campaigns. Albeit the marketing costs were higher than the total revenue in 2019, Rondeau believes that it can help boost its company and earn twice the amount they have invested for exposure.

Planet Fitness Quickly Adapts and Grow.

Contrary to the common misconception, Planet Fitness does not lie dormant during the pandemic. In fact, the business has invented the phrase “Social Fitnessing,” as most of its facilities reopened with caution. The company invested in ensuring the safety of its clients and members while they return to the gyms. For their frenzied clients who would rather stay at home, they can still work out and watch the trainer-led workout streams on Facebook for free. Returning members appreciated the cleanliness and having the gym to themselves while working out from home enjoy the safety and online exercise options offered by Planet Fitness.

The company president, Dorvin Lively, also said that there is no other direction that Planet Fitness is heading to but moving forward. He expressed their desire to take advantage of the pandemic’s impact on the real estate industry by expanding Planet Fitness to up to 4,000 locations in the United States.

Besides their well-planned expansion, Planet Fitness is also planning to launch the Black Card. This premium membership allows members to access any Planet Fitness location, so they can work out wherever they go. They can also bring a guest with their black card, access the massage and tanning beds, and, best of all, big discounts on the beverages. The black card costs $22.99 per month, which is considerably lower and more affordable than the standard $71 monthly gym memberships of most establishments. These are just some of the plans and visions of Planet Fitness that proves the brand is serious about growing and adapting to the different situations of the economy. When you become a franchisee of Planet Fitness, you can enjoy the same benefits and expand your own branch as well.

How much does a Planet Fitness Franchise Cost?

The costs and ongoing fees are important Planet Fitness franchise information to consider. With over 2,000 clubs in the U.S. and other parts of the world, Planet Fitness franchising is appealing to aspiring entrepreneurs and businessmen. Now that you know the endless Planet Fitness opportunities you can enjoy by being a franchisee let’s talk about the cost. Planet Fitness franchise costs should be considered carefully before making a sound decision. Here’s an overview of the Planet Fitness franchise fees you have to pay before opening your own location.


Initial Investment

$969,600 to $4,242,500

Net-Worth Requirement


Liquid Cash Requirement



Other Planet Fitness franchise fees that you need to pay to include the following:

  • Initial Planet Fitness franchise fees
  • Site Selection Cost
  • Construction Development Plan Review Fee
  • Leasehold Improvements
  • Fitness Equipment
  • Non-Fitness Equipment
  • Pre-Sale/Grand Opening Marketing
  • Exterior Signs
  • Computer System and Other Supplies
  • Insurance
  • Real Estate Lease Deposits
  • Other Deposits
  • Professional Fees
  •  Initial Training Expenses
  • Licenses
  • Operating Cash


For the ongoing fees, take a look at the overview below:


Planet Fitness Initial Franchise Fees

$21,000 to $42,500

OngoingOngoing Royalty Fee

$449 to 549 per month

Ad Royalty Fee

$300 per month

How to Get a Planet Fitness Franchise?

If you’re considering investing in a Planet Fitness franchise, here’s how to proceed. Firstly, consider hiring a professional financial advisor. Though not mandatory, their expertise will be invaluable as you navigate the financial aspects of the franchise. They can help decipher complex contracts and ensure you understand all financial obligations.

To qualify for a Planet Fitness franchise, you’ll need to meet specific financial criteria, including liquid capital, net worth, and franchise fees. Franchise fees amount to $10,000 for a 10-year renewable agreement, with total investments ranging from $700,000 to $3.8 million. Additionally, franchisees are required to pay a 5% ongoing royalty fee based on sales to Planet Fitness.

For individual gym ownership, franchisees must have $3 million, with $1.5 million in liquid assets. Alternatively, for an “area” development, which entails owning at least five gyms, a net worth of $2 million and $800,000 in liquid assets are required. This option provides ownership of multiple gym branches under a single agreement.

planet fitness gym parking lot

Is it Worth it to Franchise Planet Fitness?

Considering all the Planet Fitness franchise costs, opportunities, and other information, you need to determine if it is the right investment for you. Gym rats, fitness enthusiasts, and gym-goers are the best entrepreneurs that Planet Fitness is looking for. Someone passionate about getting fit and helping other people change their lives is a worthy Planet Fitness owner.

Given the Planet Fitness franchise information, the advantages, and its original owners’ visions, it is worthy of investing in Planet Fitness franchising. It can provide a stable revenue source in the long run. However, the only downgrade is Planet Fitness costs. It cannot be denied that only a few can afford it. It is expensive and risky. Planet Fitness is exclusive only to franchisees who have higher net worths and good money to get started.

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Are Planet Fitness branches profitable?

Having a business doesn’t automatically make you wealthy. Even though having existing wealth can help, you will need to choose the right business and the right industry to succeed. You will also need some entrepreneurial experience and luck along the way. 

The simple answer to Planet Fitness being profitable is yes they are, their revenue continues to go up every year. As of 2018, the revenue range is 513,00 to 5,554,000 dollars; this was the annual gross calculated by the Electronic Transfer of Funds (ETF). They gain profits out of things such as monthly membership, merchandise, and membership cards. 

Going back to the payment schemes, it may seem like a lot is going on but Planet Fitness finds ways to make it flexible for you. For example, there is one rule in which if you are not to comply in buying equipment by a specific time, Planet Fitness will buy them for you and you will have the option to get a bank loan.

 Another reason why Planet Fitness is a profit for the future is because of the brand’s vision and hospitality. They offer a strong and smart brand with broad demographic appeal and corporate support, these are what you want to hear as a franchisee looking to invest. They have a simple message that fitness is for everyone regardless of what body type you have, they say our goal in working out shouldn’t primarily be to live a longer life, instead, it should be to make the most of life. 

Special Strong Franchise

Considering the Planet Fitness franchise information, it’s safe to say that it’s not affordable. Struggling small business owners can barely afford the Planet Fitness franchise costs. So, what are the other best-rated gym franchising aside from Planet Fitness opportunities?

Let’s take a look at one of the leading adaptive gym franchise in the industry, the Special Strong franchise. In this affordable gym franchise, you can make a difference in your client’s life by putting up a gym to cater to the special needs population.

Starting a franchise with Special Strong is easy and affordable. Compared to Planet Fitness USA, the costs are lower. Best of all, Special Strong allows you to keep up to 90% of your earnings. What does it mean? It means you can save faster and grow financially without draining your bank with the expensive Planet Fitness USA and its costs.

How Much Does it Cost to Franchise Special Strong?

The costs of franchising a gym are always a concern, especially to first-time franchisees. Fortunately, in Special Strong, you don’t need to have a higher net worth of millions to start your own brand. In fact, with just $37,850 to $53,300, you can have your own territory and open up Special Strong.

The startup costs are significantly lower compared to Planet Fitness USA, which ranges up to $500,000. Best of all, you don’t need a brick-and-mortar gym with a Special Strong franchise. The brand believes that everyone should have a chance to create a difference and change with Special Strong.

As mentioned in the Planet Fitness franchise material above, launching a gym is risky, especially in these tough circumstances. But, rest assured that with Special Strong, you will always have an opportunity to earn money. Now, more than ever, the special needs population needs to be healthy. They are vulnerable to diseases and viruses. Hence, more and more special needs clients show up in adaptive fitness gyms, hoping to be trained and lead healthier lives.

Working in Special Strong is a fulfilling job. The special needs community will experience a significant difference and a life-changing impact from adaptive fitness trainers. Here, you will witness a lot of breakthroughs and success stories. You can help guide your special needs clients to overcome their fears and be as healthy as they can be. Nothing is more rewarding than job duties that improves the community rather than just making money. With Special Strong, you can make a difference while generating a stable stream of income.

Final Thoughts

Planet Fitness USA and Special Strong have their own set of advantages and disadvantages. If you want to start small and dedicate your life to helping the special needs population, choose Special Strong. If you are determined to leave a remarkable history in the fitness industry and have the money, Planet Fitness is the perfect choice for you. Regardless of which franchise you choose, the fitness business is improving and showing no signs of slowing down. Hence, deciding to invest in this industry is a reward in itself.

Special Strong provides adaptive fitness for children, adolescents, and adults with mental, physical and cognitive challenges. Start your own Special Strong gym franchise today and create a lasting impact on your community.